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Team

A small team with a clear mission.

We’re building tools that help people understand the market before they act. InvestAlice is a women-founded fintech startup incorporated in Ontario.

Portrait of Zoe Yeh

Zoe Yeh

Founder & CEO

Zoe studied Economics at National Taiwan University and spent an exchange term at Simon Fraser University’s Beedie School of Business in Vancouver. She then worked as a Sales & Trading Analyst at J.P. Morgan for four years, covering FX and structured products, before founding a digital marketing company. Through Project JumpSTART she completed the Schulich Venture Academy’s Venture Finance course in its inaugural cohort. She leads InvestAlice’s product vision, finance and partnerships, and is committed to promoting gender diversity in tech.

FinanceProduct strategyPartnerships
Portrait of Lucia Yang

Lucia Yang

Co-founder & CTO

Lucia studied at National Taiwan University, where her interest in linguistics led her to natural-language AI. She worked as an AI trainer and project manager on enterprise chatbot and robotics projects, and later as a digital transformation engineer building websites and digital tools for small businesses. She leads engineering and the AliceIndex platform.

AI & NLPEngineeringDelivery

Headquarters

Newmarket, Ontario, Canada

470 Davis Drive, Newmarket, Ontario L3Y 2P3, Canada

InvestAlice Inc. was incorporated on February 26, 2024 (Ontario Business Corporations Act). Our registered office is in Newmarket, home of Treefrog Accelerator, which supports our work.

Ecosystem

  • Treefrog Accelerator
  • Schulich School of Business, York University (Schulich Venture Academy)
  • NVIDIA Inception program member
See milestones