Milestones
Our journey so far.
Only verifiable milestones. We’d rather show less than overstate.
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May 2023
The idea takes shape
The founders begin working on 360stocks, the project that would become InvestAlice.
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Dec 2023
Treefrog Accelerator
InvestAlice starts working with Treefrog Accelerator in Newmarket, Ontario.
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Feb 26, 2024
InvestAlice Inc. incorporated
Incorporated under Ontario’s Business Corporations Act, with our registered office in Newmarket.
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Mar 2024
Schulich Venture Scholars
Both founders are selected as inaugural Schulich Venture Scholar recipients at the Schulich School of Business, York University. Through Project JumpSTART (Schulich Startups, YSpace and Treefrog, supported by York Region), Zoe completes the Venture Finance course in the Schulich Venture Academy’s inaugural cohort.
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2024
Web prototype
First web prototype with portfolio, market and community (“Salon”) views, followed by rounds of UI iteration.
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Fall 2024
Growing with students
InvestAlice hosts a York Region high-school co-op student through Treefrog’s placement program and runs a pre-launch research internship focused on Gen Z investors and newcomers.
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Jan 6, 2025
Open beta
Open beta of AliceScore and the Trading Simulator, announced for January 6, 2025.
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Jan 2025
Project JumpSTART success story
Treefrog Accelerator features InvestAlice, founded by Zoe Yeh and Lucia Yang, as a Project JumpSTART success story.
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May 22, 2025
AliceIndex® launches
Beta ends and AliceIndex® officially launches.
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May 2025
NVIDIA Inception
InvestAlice joins the NVIDIA Inception program for startups.
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Jun 2026
One year of AliceIndex®
AliceIndex® marks its first year since launch.
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Oct 2026
AliceIndex Lite
AliceIndex Lite, a free, educational and explainable score demo, goes live alongside an updated website.